Local businesses are killing themself, not Amazon (Controversial, maybe…)

When we talk about this subject, most of the articles explain how giant Amazon is, the pro and cons of working with Amazon as a local shop. You can read about some features that make people come back. Today I want to bring you another point of view, the one were local businesses are doing wrong and why they should change their mindset.

Controversial, of course, you can’t blame the victim, right? Not exactly, as a local business owner, aren’t we supposed to work on your business daily, to make our local business better every day.

Shouldn’t local business owners not be more open compete against the big bad boys? Shouldn’t they more creative? Or why shouldn’t they copy the successes of others?

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#1 How owners see their business

Successful companies understand and think about what their customers make them buy. They try to make it as easy as possible.

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#2 Mis-use of social media

How many of your followers do you think sees your posts?

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#3 Mis-Use of the post

Many local businesses tell their followers (13%) what they offer. Or what a great deal they have. Successful brands tell why the shopper should buy. They play on emotions.

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#4 Giving away to much profit

Local businesses often use Groupon or local clones like BuyClub, DeinDeal,… to promote their deals. They are giving away 50% to the customer and another (at least) 30% to those websites.

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#5 Follow Up / Like Us

Don’t tell your customers to like you and follow you. Huh? Why? How? Give your customers a reason to follow you. Before you post something, answer the question “What will my customers get out of it?”

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#6 Ask questions

As a local business, do you wondering why our posts don’t get reactions? Because you don’t ask questions. Social media is all about engagement and not self-promotion.

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#7 Self-promotion

Local businesses talks to many time about themselves.

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Conclusion

As a local business owner, we know we never become as big as the Amazon’s of this world. That’s ok and you don’t have to. You do need to make sure you stay in business. You own that to yourself, to your staff and customers.

🌟 Founder Push.ai ( = Masha.ai + Deals.Today) 🌟 Entrepreneur @ 💙 🌟 Art Lover 🌟 Toastmaster

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