It’s time to change the way we consume news & articles online. The good news is that people do still read blogs. Logic, reading we can anywhere. Listening to podcasts or watching videos is not always possible.
Despite increasing numbers of people reading blogs, the way how we read them is changing.
The average reader spends only 37 seconds a day reading blog posts. People don’t read entire blog posts; they scan for the information they need.
The success of TikTok, Instagram Reels, and YouTube Shorts is a beautiful example people have a short concentration span and… swipe .. next.
Web Stories make your blog posts more interactive and give people the information they need faster and in a cool interactive way.
The Web Story visual format lets your readers explore your content at their pace by tapping through it or swiping from one piece of content to the next.
Apart from the huge lead generation possibilities, Web Stories have a lot of other benefits. They score high on web performance and user engagement metrics and prove to be a futuristic content format that’s set to rule the web.
Brand Web Stories look strikingly different from traditional web pages. Since shoppers prefer visuals over text, the visually rich brand Web Stories perfectly fit their needs.
Here are a few examples