What is the link between Maurizo Cattelan, the artist who duck-taped a banana on a wall, and sold it for $120.000 and Jeff Bezos, owner of Amazon?
In their beginnings, neither Maurizo Cattelan, Jeff Bezos, Jack Ma and myself were not taken seriously about our goals and projects Jack Ma has been refused 30x times applying for a job. Nobody believed in Jeff Bezos giving up his high paid wall-street job.
I am sure all of you remember the piece of work from Maurizio Cattelan sold for $120.000. …
When we think of purpose-driven companies, who do you think of?
Ex. I think of brands like Patagonia
Over the last seven years, an idea that is widely promoted in the advertising and marketing world is “brand with a purpose outperform those that don’t have one.”
Brands with a purpose = are that brands which have a purpose beyond profit.
The evidence supporting brand purpose comes from the book Grow, written by Jim Stengel and ex-CMO of P&G.
He came up with his finding after selecting 50 brands with the highest loyalty from Millward Brow’s 50.000 strong database. Then he searches for a link between those 50 brands and he found one, Brand Purpose. …
We would all like to add clickable links to our Instagram, but we can’t.
The Swipe Up feature is only for IG account with 10k followers.
1. Add a story + add a POLL sticker
3. The question: “Do you want to receive the link)”
4. Options “Yes” and “Hell Yes.”
When your followers click Yes or hell Yes, you get a private message in IG.
Just reply with the link and your follower can click.
You have a private conversation, which is again super good for the algorithm.
Twitter, you think? The conversation platform where people are talking about politics and cats? The place where you can place only 280 characters, including the emojis and you tell me this is a place to find deals and do eCommerce?
Twitter is more than that, in fact, most of of your favourite brands are on Twitter, and you can easily follow them, get the latest news and deals. Also, next to the brands, you have accounts only tweeting about deals like @CouponKid, @RetailMeNot.
Brands and retailers want followers to build a social community around what they sell, let’s be real, they just want to broadcast. …
Slack is a workplace communication tool, “a single place for messaging, tools and files.” It means Slack is an instant messaging system with lots of add-ins for other workplace tools.
Despite regular team activities, employees will spend most of their time at their desks, even during COVID lockdowns and homeworking.
In a survey by Glassdoor, 80% of employees said they would choose additional benefits over a pay raise, and a study by Monster showed similar findings: 32% of respondents want a health-care plan above all else, while 25% indicated vacation time as a key benefit.
The younger generation is less likely to be wowed by traditional HR benefits than past generations and more interested in how the culture of a business speaks to them. The good news for HR departments and business owners: Some of the things that tend to score big points with Millennials won’t necessarily cost you big bucks. …
When working online, running a business online, you always need to some resize images for Facebook header, Instagram Story, or the colour palette you have the #fff colour and the app needs RGB(255,255,255) type of colour.
None of the following links and brands is sponsored, we use them on a weekly base, certainly #3
Example, if you want to add your brand colours to Canva, you need to have the hexadecimal value of the colour. What do you do when you got the RGB values?
Hex to RGB: https://www.rgbtohex.net/hextorgb/
RGB to Hex: https://www.rgbtohex.net/rgbtohex/
Dan’s Tools takes input in the form of values for Red, Green and Blue ranging from 0 to 255 and then converts those values to a hexadecimal string (or the other way) that can be used to specify colour in HTML/CSS code. Photo editing software usually represents colour in RGB. Therefore if you would like to use the colours you use in your photo editing software as the background of your HTML element, then you will have to get the hexadecimal representation of the RGB values. This tool allows you to get those values. …
When we talk about this subject, most of the articles explain how giant Amazon is, the pro and cons of working with Amazon as a local shop. You can read about some features that make people come back. Today I want to bring you another point of view, the one were local businesses are doing wrong and why they should change their mindset.
Controversial, of course, you can’t blame the victim, right? Not exactly, as a local business owner, aren’t we supposed to work on your business daily, to make our local business better every day.
Shouldn’t local business owners not be more open compete against the big bad boys? Shouldn’t they more creative? Or why shouldn’t they copy the successes of others? …
The phone rings in my office. I picked up; the Sales VP asked me to come to his office as our Japanese partners arrived to greet them. I was not prepared. I was in jeans and a t-shirt as we had to install a lot of computers for the new shops. Anyway, I went down.
Our Japanese partner, who brought a translator with him, a woman was standing there, and I greeted him the European way. …
How do you feel about the idea a company makes 1 million per month, and no staff is on the payroll, only robots? When I asked this during my speeches, I get answers like terrible, fraud etc.
This is the start of a series, don’t forget to follow me if you like the story and are interested to find out more (see also the conclusion at the end)
2,5 years ago, I woke and I couldn’t move. I was paralyzed. There was no way I could get out of my bed. No, I didn’t have an accident the evening before. I was paralyzed in my mind. …